A commercial campaign is only as strong as the idea underneath it — everything else is execution.
I write, shoot, direct and edit campaigns that are built to be remembered, not just aired.
Ten years directing commercial video for brands and agencies across Ghana, from broadcast TVCs to social-first campaign content. The work spans the full process — concept, production, direction, and final edit It encompasses a variety of design fields such as graphic design, web design, and branding. The goal of visual design is to enhance the user experience by presenting information.
What makes Commercial Campaigns & Brand Films unique:
Every campaign starts with a single clear idea, not a mood board. On Mekakrawa for Prudential Life, that idea was set as the goal from the brainstorm stage — before a single frame was shot — and it went on to win 5 Pitcher Awards in 2024 and a further 3 at Gong Gong 2025. Direction here means owning that idea from insight through to the final cut, not just executing someone else’s brief.
End-to-end production for broadcast and digital: writing, shooting, directing, and finishing. As Director of Commercial Video at Pulse Ghana, this meant running an in-house studio team delivering campaigns for Jameson, Prudential Life Insurance, Nestlé, DStv, KiTEA, etc. — simultaneously, on real client timelines and budgets.
Beyond a single ad, brand films carry a company’s identity across every touchpoint. Ecobank’s “Move On Up” campaign and AirtelTigo’s “Have You Heard” both required making a functional, everyday product — banking, telecom — feel like something worth talking about, using the same entertainment-grade craft usually reserved for lifestyle brands.
Ten years of directing has meant supervising full studio teams, not just personal output — managing timelines, budgets, and creative quality across simultaneous productions while still holding the line on what makes each piece distinctive. Recognised twice over: 5 Pitcher Awards in 2018 with Insel Communications, 5 more in 2024 with Pulse Ghana.
Have a campaign that needs an idea worth remembering?
Tools
The key tools I use
Motion
Design
Lightroom
Microsoft Office
WEB DESIGN
Slack
Milanote
