Six pieces of monthly content for Hollard Insurance, built around a genuinely different challenge than a snack or telecom brand faces: insurance products are only useful if people actually understand what they cover.
Making coverage legible: The Adepa Family Plan explainer broke down a life insurance product’s real benefits — immediate accidental death cover, tailored funeral insurance, free cover for up to five children — as a clean visual flowchart rather than dense policy language. Car Insurance took the same instinct sideways: a simple street scene showing car, tuk-tuk, pickup, coach, and garbage truck all driving past, under one line — “Big or small, we’ll insure them all” — communicating comprehensive coverage without a single word of small print. A travel piece closed the same loop visually: a hand holding a Hollard plane rising into a real one mid-flight, under “We’ve got you covered.”
My Role
- Motion Graphics & Animation
Credits
- Agency — Social Ghana
- Client — Hollard Insurance
Brand warmth: “It all starts with a Hello!” used a retro TV being tuned through world greetings — Bonjour, Ní hǎo, Namaste, Hola — before landing on Hello, a small, clever way to frame an insurance brand as approachable and human before it ever mentions a product.
Occasion, handled with real care: Two distinct Eid Mubarak pieces — one built around the crescent moon, a second built around a ram, appropriate specifically to Eid al-Adha — rather than reusing one generic “Islamic holiday” graphic across both occasions.
The common thread across all six: insurance is a category people actively avoid thinking about, so every piece here does the same quiet job — make the coverage clear enough, and the brand warm enough, that a viewer doesn’t have to work to understand what they’d actually be paying for.