My Role
- Director
- Producer
- Editor
Credits
- Agency — Pulse Ghana
- Client — Nestlé (NIDO)
A Mother’s Day piece for NIDO built around a social experiment: children blindfolded and asked to find their own mother by instinct alone, standing among a lineup of other women. No actors, no rehearsed lines — genuine kids, genuinely searching, genuine mothers on the other side trying not to give themselves away.
The format does the emotional work a written script couldn’t fake: hesitation, small missteps, the moment recognition finally lands — captured as it happened. It closes on the line the whole piece was built to earn: Happy Mother’s Day. You are truly special and unique.
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Sometimes the strongest brand idea isn’t a message at all — it’s a genuine moment, carefully set up so that the truth does the talking.