A 2D animated public health campaign created for Ghana’s Ministry of Health and partners during the COVID-19 pandemic, designed to deliver prevention guidance to a national audience through television and digital channels. Rather than a single message, the animation guides you through a full sequence of everyday behaviours — including handwashing technique, safe tissue disposal, not touching your face with unwashed hands, covering a cough or sneeze, and avoiding shared personal items like cups and toothbrushes.
My Role
- 2D Animation
- Motion Graphics
Credits
- Agency — Insel
- Client — MOI/MOH Ghana
What made this piece more than a checklist was the inclusion of a message most COVID campaigns left out entirely: a direct call not to share the names of people diagnosed with COVID-19 — treating stigma and privacy as part of public health, not separate from it. Animation was the ideal medium for this brief, specifically: clear, friendly, and legible to viewers regardless of literacy level or age, at a moment when information needed to travel fast and land without friction.