FanYogo Social

My Role
Credits

A season of always-on social content for FanYogo, spanning several pieces built around three different jobs a brand’s everyday content has to do: stay visually present, connect with real culture, and show up for the moments that already matter to people.

Everyday presence: Picture Perfect Moments and Flavour Wars kept the brand visually consistent between bigger campaigns — styled product photography and a Strawberry vs Mango Passion flavour face-off, both designed for quick, scrollable engagement.

Real culture: Shine Your Hustle celebrated FanMilk’s own street vendors — the horn, the uniform, the hustle that actually gets the product into people’s hands — while a World Cup street quiz took the brand out of the studio entirely, onto real Accra streets, closing with a deliberately silly “name a player whose name rhymes with Fanyogo” question.