My Role
- Motion Graphics
Credits
- Agency — Insel
- Client — Ecobank Ghana
A three-part motion graphics series for Ecobank, built around a single campaign engine: “Thanks A Milli,” celebrating Ecobank Mobile crossing 1 million app onboards in Ghana. Rather than a single generic congratulatory ad, the milestone served as the launchpad for a recurring format — featuring the same visual system, social proof, and weekly prize mechanic — applied across three of the app’s core features.
Each piece pairs a specific feature with a reason to use it now: a live weekly draw rewarding the app’s most active users by transaction volume, backed by the same “1 million users can’t be wrong” social proof running through the whole series.
The three features:
- Rapid Transfer — cross-border money transfer, reaching recipients across Africa
- MoMo Transfer — sending money directly to mobile wallets across all networks
- Bill Payment — paying utilities, subscriptions, and government services from the app