My Role
- Motion Graphics & Animation (2D, 3D/CGI, Stop-Motion)
Credits
- Agency — Social Ghana
- Client — FanMilk Ghana (SuperYogo)
Five pieces of monthly content for SuperYogo, built around a single brand line — “Go For More” — carried through five genuinely different animation techniques rather than one repeated template.
Nutrition, made to hold attention: “Meet SuperYogo Lemon” introduced the flavor alongside its nutrient content (B2, B6, Calcium, Phosphorus) framed around real occasions — a snack alongside bofrot and rock buns, a smoothie substitute, something eaten on the go. A companion stop-motion piece, “Want to Nourish Right?”, covered the same nutritional ground through frame-by-frame product animation — proof that the same message doesn’t have to look the same way twice.
Brand energy, built to be felt fast: A seven-second sting — a SuperYogo-branded car surging forward under “Can’t Stop, Won’t Stop” — did in a few seconds what a full explainer does in thirty: pure brand energy, no message to parse. A gamified space-shooter piece took the same instinct further, turning the product’s actual nutrients (Vitamin B6, protein) into in-game power-ups, closing on “You Went For More!” — the tagline earned through play, not stated to a viewer.
Occasion, done with real craft: A fully rendered 3D Christmas piece wove the brand line directly into the classic carol it was already borrowing from — “It’s the most wonderful time of the year… to dream, to believe, to go for more” — ending on a genuinely well-lit, well-modelled Christmas tree rather than a product shot with snow added.